Collect feedback, take action, and create happier customers

Are your customers happy?

As a busy shop owner, you wear all the hats. You are designing your products, tweaking your website, shipping orders, and everything in-between, however do you know if your customers are happy with their shopping experience? Do you even have the time to ask them? How do you get quality actionable feedback?

ShopFeedback is for you.

Group 4Created with Sketch.
109- online-website-shopping-female-caucasianCreated with Sketch.

What is ShopFeedback?

You could send a long survey asking many questions about all sorts of topics, however, your customers aren't likely to take the time to fill it out.

That's where the Net Promoter Score or NPS® and ShopFeedback come in. It's a one question, one-click survey, sent via email, that customers are much more likely to answer, and it gives you the quality feedback you need to grow your sales, and create happier customers.

Ok, but what is NPS?

Net Promoter Score (NPS) is a tool used to gauge customer loyalty for a shop/brand's products. It's a simple one-question survey with an open-ended answer. 'How likely are you to recommend our product or service to a friend?' The customer gives an answer between 0 and 10. 0 being very unlikely, and 10 is very likely they will recommend your shop. The responses are then broken down into three categories; Detractors (0-6), Passives (7-8) and Promoters (9-10).

How likely are you to recommend our product or service to a friend?

Group 6Created with Sketch.DetractorsVery UnlikelyVery LikelyPassivesPromoters012345678910Score = % PromotersCreated with Sketch.Score = % Promoters - % Detractors


A detractor is a customer who will most likely not shop at your store anymore, but might also tell others to avoid your shop.


A passive customer is one who generally liked the experience, but usually won't go out of their way to promote your shop.


A promoter customer is highly likely to shop at your store again, and tell others about it as well.

Cool, but how does that help me grow my store?

Knowing your NPS score and the feedback you receive is very beneficial. You can improve on the unhappy customers (or detractors) feedback, so you can convert them into happy customers (or promoters). You can spot trends of feedback, such as if a lot of customers are complaining about slow shipping times, you can take that feedback, improve your shipping times, increase your NPS, have happier customers, and make more sales.

So, how does it work?

1. Customize Email

The surveys are sent out automatically to your customers via a customizable email. Upload your logo, change colors, and match your brand's identity. Customize the days after purchase to insure your customer has time to spend with your product. Prevent over surveying your customers with Survey Throttling.

2. Customers takes a single question survey

Your customers will answer the survey and provide valuable feedback about their experience with your shop.